Joffrey's Coffee e-Commerce Website
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Joffrey's launch More Joe For Your Dough online campaign to raise consumer awareness of their better value - better quality proposition.VIEW GALLERY
Email blasts and banner ads drive traffic to the campaign landing page presenting the "Better value - Better Quality" proposition in a fun way
Asking a simple question, engaging the user to click for the answer, the consumer learns why Joffrey's is different
Bold Web 2.0 graphics entice the user to click the coupon button for a discount at the store
On the coupon download page they can also "Share Great Coffee" and sign-up for special offers
Corporate identity redesign for the worldwide telecommunications industry certification body. Included logo redesign, marketing collateral and custom magazine.VIEW GALLERY
BICSI: a certification authority for ITS professionals in over 90 countries.
Brief: update and modernize the identity while retaining some of the original personality.
And bring visual organization and consistency to the endorsement program.
The identity standards booklet keeps in-house designers within guidelines.
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Created a distinctive, contemporary brand for this rapidly growing Artisan coffee roaster.
Members magazine redesign for BICSI - the worldwide certification and training organization for ITS/telecommunications professionals.
Not just cosmetic but a new editorial approach helping advance the members technical knowledge and career.
Higher production values, more sophisticated and technical.
Stronger graphical spreads and dynamic info-graphics to engage the reader.
The redesign resulted in a 28% increase in readership.
E-Commerce Website design and build for Tampa's favorite artisan coffee roaster!
Brief: Design a fun Website that reflects the Joffrey's fun-loving brand.
Strong graphics present flavors of the month, new roasts and special offers.
Colorful and flavorful product catalogs entice the customer.
Uncluttered pages with mouth-watering product descriptions encourage purchasing.
Time for Coffee!
UserLytics launch their Beta Web testing platform with Pardue Associates interface design, content development and video production.VIEW GALLERY
Usability of client Websites tested on UserLytics with interactive surveys.
Brief: design a user-friendly Website that sells the service and delivers the product.
The Userlytics Dashboard is where users monitor and analyze their test results.
The effective presentation of test results is critical to user product satisfaction.
Redesign and design specifications for the Directel Yellow Book directories, Asia and Africa.
Brief: design production specifications for six of Directel's Yellow Books in Asia and Africa.
The new design theme is culturally inspired and strongly branded.
A modular grid system precisely controls the architecture.
Navigation inspired by Web usability trends.
Breadcrumb style folios help the reader know where they are.
Special guides for restaurants and hotels adds functionality and perceived value.
Brand repositioning for one of the world’s leading newspaper design companies. Included logo design, marketing collateral and Website design.VIEW GALLERY
Brand repositioning for Ireland’s national public transit agency, CIE Group. Included national rail, bus and light rail branding, wayfinding signage and a custom font.VIEW GALLERY
Brief: create a visual identity that consolidates all modes of public transit.
The eight booklet system provides guidelines for city and intercity rail and bus companies.
A custom font becomes the "tone of voice" guiding the passenger in a seamless journey.
From vehicle livery to station signage and printed material, a five year project.
Go back to the station!
Created a distinctive identity for Tampa’s annual Latin festival. Project included logo design, festival collateral and Website.VIEW GALLERY
Redesign for Gouden Gids, one of Europe's leading Golden Page telephone directories.
The brief: a smaller, easier to handle and more attractive directory.
A smaller, classier book with a simpler more confident cover design.
Before and after of the Index: cleaner type and color-coded-tabs for easy navigation.
Complex, multilingual content made easier to read by use of functional color and graphics.
Redesign of the Military Officers Association of America's member magazine.
The official monthly magazine of the Military Officers Association of America.
Brief: give the publication a more dynamic, youthful and masculine look.
Balance fun content with serious material to appeal to both young and retired officers.
A very well received redesign with a dramatic increase in readership.
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